Tuesday, 30 December 2014

SEO On Page & Off Page Concepts

On-Page Concepts:
While Doing SEO of any website, First Of all We have to do On-Page Optimization of that Website. In this, we optimize the different coding parts according to the Search engine so that our website will become proper visible to Search Engines Like Google, Yahoo, Bing etc.
There are some useful concepts of On-Page Optimization given below:
  • Title Tag Creation
  • Meta Description Tag
  • Meta Keywords Tag
  • Image Optimization (ALT Tag)
  • Site-Map Creation(HTML, XML)
  • Robot.Txt File Creation
  • Content Optimization (Content should be Unique)
  • Accurate Keyword Density

Off-Page Concepts:
After doing successful On-Page optimization, We have to do Off-Page Optimization. In this we make links to the different websites which are related to our website. For Example, If we are going to promote the Real Estate website, then we should make links to the Real Estate Related websites. This will notice our website to the Search Engines as well.
There are different methods to implement this process like as:
  • Directory Submissions(One Way or Reciprocal)
  • Article Writting & Submissions(High Page Rank Websites)
  • Social Book Marking
  • Blog Comments( Do follow with External Links)
  • Forum Postings
  • Press Release Writing & Submissions(High PR)
  • Squidoo Lens Creation & Promotion
  • HUB Pages Creation & Submissions
  • Video Creation & Promotion
  • RSS Feeds
  • Search Engine Submissions

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